Tokio7 Editorials is a project showcasing my work as the creative director and merchandiser of New York's most beloved luxury consignment boutique, Tokio7. I lead bi-monthly initiatives to produce captivating content for our social media platforms. This project features collaborations with various photographers to craft visually stunning editorials. As the director, I style the merchandise showcased in each photoshoot, utilizing our sales data to market our most popular brands. This approach enhances the visual appeal of our content and strategically promotes our top-selling products to drive revenue.